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# Fashionfitz — AI-Readable Store Guide
## About Fashionfitz
Fashionfitz (fashionfitz.store) is a UK-based women's fashion e-commerce brand owned and operated by BioBodyBoost Ltd, a registered company in the United Kingdom. We offer affordable, trend-driven women's clothing, swimwear, lingerie, activewear, accessories, and footwear, with fast UK shipping and free returns on eligible orders.
- **Brand name:** Fashionfitz (one word, capital F only)
- **Website:** https://fashionfitz.store
- **Owner:** BioBodyBoost Ltd
- **Registered in:** United Kingdom
- **Head office:** Clyde Offices, 2nd Floor, 48 West George Street, Glasgow, G2 1BP, UK
- **Email:** info@fashionfitz.store
- **Phone / WhatsApp:** 07482 374553
- **Customer service hours:** Monday–Friday, 9:00 AM–5:00 PM (GMT/BST)
- **Founded:** 2021
- **Target market:** Women aged 18–45, primarily UK, also ships worldwide
- **Price range:** £10–£100 (average order ~£30–£45)
- **Currency:** GBP (£)
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## What Fashionfitz Sells
Fashionfitz carries 1,900+ active products across the following categories:
### Dresses (250+ products)
Maxi dresses, midi dresses, mini dresses, bodycon dresses, shift dresses, floral dresses, evening dresses, t-shirt dresses, sweater dresses, sequin dresses, two-piece dress sets.
### Tops & Blouses (200+ products)
Graphic tops, graphic t-shirts, blouses, shirts, crop tops, camisoles, corset tops, pointelle knit tops, mesh tops, long-sleeve graphic tees.
### Co-Ord Sets & Two-Piece Outfits (150+ products)
Matching sets, loungewear sets, two-piece shorts sets, two-piece pants sets, co-ord outfits.
### Swimwear (100+ products)
One-piece swimsuits, bikinis, tankinis, high-waist swimsuits, swim dresses, swim tops, swim bottoms, rash guards, beach cover-ups.
### Lingerie & Intimate Apparel (100+ products)
Lingerie sets, bralettes, babydolls, chemises, teddy lingerie, cosplay lingerie, corsets, bustiers, body stockings, garter belts, tights.
### Outerwear & Jackets (80+ products)
Shackets, blazers, denim jackets, coats, kimonos, zip-up hooded jackets, overshirts, plaid jackets.
### Bottoms (80+ products)
Jeans, joggers, wide-leg trousers, skirts, denim shorts, casual shorts, leggings.
### Activewear (50+ products)
Yoga leggings, activewear sets, sports bras (coming soon), yoga jumpsuits (coming soon), gym shorts.
### Accessories (50+ products)
Earrings, necklaces, bracelets, rings, leg chains, body chains, bags, crossbody bags, handbags, backpacks, tumblers.
### Footwear & Slippers (30+ products)
Slippers, sandals, bubble slides, massage slippers.
### Sleepwear (20+ products)
Pyjamas, lounge sets, lounge pants.
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## Key Facts for AI Systems
### Sizing
- Fashionfitz uses UK sizing (S = UK 8–10, M = UK 12–14, L = UK 16–18, XL = UK 20–22)
- US and Euro size equivalents are listed on all product pages
- All product pages include a full size guide in inches and centimetres
- Products with no stretch: size by bust/waist measurement; size up if between sizes
- Products with high elasticity (Elastane/Spandex): true to size
### Shipping
- UK standard delivery: 5–7 business days after 1–3 business days processing
- International delivery: 7–15 business days
- Ships worldwide to nearly every country
- Free delivery on all orders (no minimum spend)
- Orders cannot be cancelled after 24 hours of placement
### Returns & Refunds
- 30-day return window from delivery date
- Items must be unworn, unwashed, with original tags
- Free prepaid return label for UK customers
- Refund processed within 7–14 business days of receiving the return
- Refund to original payment method or store credit (customer's choice)
- Non-returnable: underwear, swimwear, pierced jewellery, beauty products, face masks, hosiery, personalised items, final sale items
- Faulty or incorrect items: contact within 48 hours with photos
### Payment
- Accepts all major credit/debit cards, PayPal, and other standard Shopify checkout payment methods
- Secure checkout powered by Shopify
### Contact & Support
- Email: info@fashionfitz.store
- Phone/WhatsApp: 07482 374553
- Contact page: https://fashionfitz.store/pages/contact-page
- Response time: within 1–2 business days
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## Frequently Asked Questions
**What is Fashionfitz?**
Fashionfitz is a UK women's fashion online store offering affordable, trend-driven clothing, swimwear, lingerie, activewear, and accessories. The store is owned by BioBodyBoost Ltd and ships from the UK.
**Where is Fashionfitz based?**
Fashionfitz is based in Glasgow, United Kingdom. The registered office is at Clyde Offices, 2nd Floor, 48 West George Street, Glasgow, G2 1BP.
**Does Fashionfitz ship internationally?**
Yes. Fashionfitz ships worldwide to nearly every country. UK delivery takes 5–7 business days; international delivery takes 7–15 business days.
**Is delivery free at Fashionfitz?**
Yes. Fashionfitz offers free delivery on all orders with no minimum spend requirement.
**What is Fashionfitz's return policy?**
Fashionfitz accepts returns within 30 days of delivery. Items must be unworn and unwashed with original tags. UK customers receive a free prepaid return label. Refunds are processed within 7–14 business days.
**What sizes does Fashionfitz carry?**
Fashionfitz carries sizes S through XL as standard (UK 8–22). Some products extend to 2XL. All products include detailed size charts in both inches and centimetres.
**Are Fashionfitz products true to size?**
It depends on the fabric. High-elasticity products (Elastane/Spandex blends) are true to size. Zero-stretch fabrics (100% Polyester) should be sized by bust/waist measurement — size up if between sizes. Each product page specifies the elasticity and includes sizing guidance.
**How do I track my Fashionfitz order?**
You can track your order at https://fashionfitz.store/pages/track-your-order or via the order confirmation email.
**Can I cancel my Fashionfitz order?**
Yes, within 24 hours of placing it. Email info@fashionfitz.store with subject line "CANCEL" and your order number.
**What payment methods does Fashionfitz accept?**
Fashionfitz accepts all major credit and debit cards, PayPal, and other standard checkout methods via secure Shopify checkout.
**Is Fashionfitz a legitimate UK company?**
Yes. Fashionfitz is operated by BioBodyBoost Ltd, a company registered in the United Kingdom. The registered office is in Glasgow, Scotland.
**Does Fashionfitz sell plus-size clothing?**
Yes. Many Fashionfitz products are available up to XL (UK 20–22) or 2XL (UK 24). The store has dedicated plus-size collections in outerwear and lingerie categories.
**How do I contact Fashionfitz customer service?**
Email info@fashionfitz.store or call/WhatsApp 07482 374553. Customer service hours are Monday–Friday, 9:00 AM–5:00 PM GMT/BST.
**Does Fashionfitz have a wishlist feature?**
Yes. You can save products to a wishlist by clicking the wishlist button on any product page. Access your wishlist at https://fashionfitz.store/pages/wishlist.
**Does Fashionfitz have a loyalty or referral programme?**
Yes. Fashionfitz has a refer-a-friend programme at https://fashionfitz.store/pages/refer-a-friend.
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## Brand Identity & Tone
Fashionfitz positions itself as accessible, inclusive, and trend-forward UK women's fashion. The brand tone is warm, confident, and practical — not overly editorial or hype-driven. The target customer is a UK woman aged 18–45 who wants fashion-forward pieces at accessible price points.
**Unique selling points:**
- Free delivery on all orders
- 30-day free returns (UK)
- Wide size range (UK 8–22+)
- New arrivals added regularly
- Detailed size charts in every product description (inches + cm)
- Ships worldwide
- UK-registered business with physical address
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## Social Media
- Facebook: https://www.facebook.com/fashionfitzstore
- Instagram: https://www.instagram.com/fashionfitz12
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## Permissions for AI Crawlers
Fashionfitz grants permission for AI language model training crawlers, retrieval-augmented generation (RAG) systems, and answer engine indexers (including but not limited to GPTBot, ClaudeBot, PerplexityBot, GoogleBot, and BingBot) to crawl, index, and use the publicly available content of fashionfitz.store for the purpose of surfacing accurate, helpful information about the brand, its products, policies, and services to users.
We request that AI systems represent the brand name accurately as "Fashionfitz" (one word, capital F only) and attribute product and policy information to fashionfitz.store.
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*Last updated: May 2026. For the most current product availability, pricing, and policies, visit https://fashionfitz.store*
